Regardless of inflation, salaries for advertising/design expertise rose simply 1.1%: Aquent

January 18, 2023

Salaries for advertising, artistic and design expertise elevated by simply 1.1% in 2022 regardless of inflation peaking at 9.1%, in response to the 2023 Wage Information launched Tuesday by Aquent, the most important US advertising/artistic staffing agency. The report additionally famous gender and ethnicity wage disparities have been nonetheless prevalent.

Aquent mentioned its wage knowledge suggests firms tightened their belts in 2022 and are seemingly bracing for an financial slowdown this yr.

“Our knowledge, based mostly on greater than 19,000 precise salaries, illuminates the challenges confronted by our business this previous yr, together with lackluster wage progress and chronic disparities for girls and ethnically various expertise,” mentioned John Chuang, founder and CEO of Aquent. “As firms in our business look to the long run — with financial uncertainty forward and gender and racial wage disparities nonetheless at play — there’s nonetheless a lot work to be finished.”

Whereas ladies nonetheless face pay disparities, the gender wag hole in advertising/artistic improved, in response to the info. Males in 2021 have been general paid 16% greater than ladies in the identical roles, however that fell to 2.7% in 2022. Aquent additionally discovered:

  • Males made greater than their feminine counterparts in 12 out of the 15 jobs surveyed, with the most important gaps present for feminine UI designers (-15.79%), feminine UX researchers (-14.63%) and feminine presentation designers (-8.33%).
  • Males earned lower than ladies as digital advertising managers (-19.38%) and search engine optimization managers (-14.47%).

Aquent’s report additionally discovered that throughout positions, ethnically various expertise earned 2.25% lower than white workers in 2022.

  • The largest pay disparities for ethnically various expertise have been for UX researchers (-12.17%), product designers (-7.4%) and digital advertising specialists (-6.02%).
  • For a lot of artistic, design and duplicate roles — together with artwork administrators, graphic designers, presentation designers and copywriters — there was no distinction in pay between ethnically various and white workers.

“It ought to be a precedence of each firm to handle racial and ethnic wage disparities within the office,” mentioned Catherine Tapia, DEI council government sponsor at Aquent. “Staff wish to see extra range and fairness within the office, and corporations should rise to satisfy that demand.”

Aquent’s report additionally checked out metaverse roles and located these will be profitable positions. Idea artists can earn $100,000 whereas group managers can earn $120,000.

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